“Local Travel” For Locals, By Locals: Compelling Reasons (and Ways) to Develop Hyper-Domestic Tourism
Tourists want to “travel like a local.” When the tourism industry creates domestic tourism for local residents and local businesses, they benefit too.
For years, travelers have been encouraged to “go local,” seeking out the authentic coffee nooks and neighborhood parks that residents love. But as visitors rush in, locals often retreat as prices skyrocket and their favorite spaces are overtaken by influencers. When destinations focus solely on the inbound traveler, they miss a vital opportunity to build a resilient, sustainable tourism model from the inside out.
The Hyper-Domestic Tourism Solution
This 8-page resource provides compelling reasons and practical ideas for embracing travel by, for, and benefitting local people.
Inside the Guide
There are numerous reasons for destinations to focus on domestic tourism as a way to support holistic community wellbeing. Use this resource to learn about:
Why Now?
By developing a robust “local travel” strategy, tourism professionals can:
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