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(Im)perfection is a Journey With the Word “And”

“Yes, but” curtails conversation. “Yes, and” encourages rethinking and opens up new possibilities, which are needed in the tourism industry.

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Recommended Resources

An easy-to-use list of style guides and resources to navigate terminology across identifies and circumstances.

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This A-to-Z collection touches on topics related to the environment, tourism supply chain, consumer behavior, and more.

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This webinar explains why storytelling, sustainability, and social impact are at the heart of a regenerative tourism model.

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A comprehensive guide with nearly 20 suggestions on how content creators can incorporate information about the climate crisis in their storytelling.

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Three specific storytelling strategies that can be used to make your destination or company’s stories more vibrant, interesting, accurate, and memorable.

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Content creators hold a lot of influence. This webinar offers 20 ways to ensure that influence has a positive impact.

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Destinations can use storytelling to set themselves apart. This GGDD 20 workshop highlights three untapped storytelling strategies.

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How stories are used in the travel context — and why the tourism industry needs to be more responsible in its storytelling practices.

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Plastic Whale encourages sustainable tourism in Amsterdam with plastic fishing trips that teach travelers the value of single-use plastics.

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This playbook highlights creative collaborations born from the global coronavirus lockdown, but these ideas offer inspiration and a model for resiliency during future crises for both content creators and tourism partners.

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This social enterprise has established a model that economically supports formerly homeless people, educates local residents about homelessness, and provides tourists with a new way of visiting a destination.

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G-Guides, a company offering virtual tour guide training that transforms sightseeing providers into creators of authentic experiences, sustainability communicators, and educators, addresses sustainable development goal #4.

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