Decolonizing the tourism industry requires using language and asking questions that actually center local communities.

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Despite slow but significant changes to tourism, some places may benefit from no travel at all. Is the industry willing to go there?

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Subjective travel content can be used effectively, but there are often better ways to entice people with written and oral communication.

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Tour companies are touting ways for people to “give back” while traveling, but it’s not clear what that means or if it serves communities.

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Travel influencers have traditionally shown quantifiable value. What role should they play in an industry increasingly focused on quality?

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Sustainability goals in tourism should be made public for accountability and so others can learn from the process.

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An active dialogue requires that people listen to what others have to say. But “listening” is not the same as simply being present.

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Travel writing that perpetuates stereotypes and clichés keeps the tourism industry from attracting travelers with appropriate expectations.

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Tourism operates within systems built upon colonialism and racism, and “giving a voice to the voiceless” reinforces a harmful status quo.

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