Having driven the U.S. interstate system through the Midwest countless times, my partner and I decided on a different strategy for our summer holiday: We took five days to drive from my parents’ home in West Central Wisconsin to a lakeside rental in Northeast Oklahoma for a family reunion by booking quirky accommodations, then strung
Climate change affects every destination in some way. Understanding how to talk about it can turn the crisis into an opportunity.
Destination marketing and community prioritization don’t have to be at odds. In fact, marrying the two creates vibrant places worth visiting.
So many tourism-related conversations focus on macro insight, but locally sourced and focused ideas and solutions should get more attention.
Regardless of what we might know about global issues, engaging in conversation and action about them is often a lot harder than expected.
The dominant narratives present in tourism can only be shattered by giving storytellers the power to share their own perspectives.
When press trips and influencer campaigns don’t embrace diversity, a lot of potential travelers fail to see themselves in resulting content.
Booked travelers are invested and ready to go. Pre-trip communication is the perfect vehicle for delivering purposeful content.
Inspirational travel content shapes travelers’ expectations, which has given the tourism industry little reason to curb the harm it causes.
