Tourism operates within systems built upon colonialism and racism, and “giving a voice to the voiceless” reinforces a harmful status quo.
With immersive activities integrated into travel experiences, people are primed to learn even if they don’t realize it.
Intentionally tying elements together with a storytelling structure helps travelers make sense of sites with which they have no connection.
Not all travelers are created equal. Messaging must accurately reflect ethos and expectations to attract the ideal travelers.
Logistical adjustments in the tourism industry will only go so far. For real innovation, the industry requires a fresh mindset.
Concerns about how the tourism industry will be impacted by the war in Ukraine fail to recognize the holistic nature of our global ecosystem.
When travelers have frictionless pathways for acting responsibly, they can take an active role in mitigating tourism’s harm.
Museums are meant to invoke curiosity and questions, so why do so many fail at compelling storytelling to draw visitors in?
Too often we dwell on problems, but when travelers learn about solutions, it creates an opportunity for meaningful action and engagement.
