The very best stories steer clear of too much data and lean into shared human values told with a memorable flair instead.
Dismantling harmful tourism practices also requires dismantling the harmful communications practices that supported them.
In tourism, the customer journey and traveler journey are two different phases, but both are enhanced when storytelling connects them.
An interest in local travel is likely to stick around. These destinations offer domestic tourism campaign strategies worth noting.
As individuals, we might not have much power to make a difference. But we do influence other people, and collective action is powerful.
It is easy to fall into tired travel content creation habits, but doing so makes every destination look like every other destination.
Statistics indicate mindful travelers are interested in making more responsible decisions, but desire does not equal action.
Now is the time for tourism professionals to draw a line in the sand and say that space travel is, in fact, not tourism at all.
We all carry bias and perceptions that we aren’t aware of or don’t recognize, and we need to learn how to navigate this when telling stories.
