Tourism is primed for radical disruption, but that requires discomfort, reprioritization, and looking beyond the industry.

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Tourism professionals need to exhibit responsible travel-related behavior beyond the workplace to be impactful.

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Travelers are already engaged in water activities like kayaking. Tour companies can use those opportunities to activate climate action.

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Building storytelling skills preps professionals to recognize opportunities to be more strategic and responsible in their communication.

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As the tourism industry turns its focus toward local experiences, it needs to be mindful not to homogenize people and communities.

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Travel media hasn’t historically been folded into the overarching tourism industry, but creators must be partners for a sustainable future.

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Strategic storytelling can help tourism professionals struggling with differentiation and attracting the right clients.

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Land acknowledgements recognize local Indigenous Peoples and provide important historical and cultural context for travelers.

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The best way for the tourism industry to support regeneration is to support sustainable development and the SDGs in local communities.

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