Booked travelers are invested and ready to go. Pre-trip communication is the perfect vehicle for delivering purposeful content.
Inspirational travel content shapes travelers’ expectations, which has given the tourism industry little reason to curb the harm it causes.
A lot of travelers care about sustainability and they’re doing something about it. But they’re waiting for the tourism industry to step up.
Travelers are often focused on where they are going and what they will do when they get there. Let’s take those questions a step further.
Travel influencers are unquestionably impactful. The tourism industry needs to host better press trips so that impact is a positive one.
The tourism industry increasingly seeks to attract high-value travelers who spend more and stay longer, but is it still missing the mark?
Your company’s product or service isn’t unique, but your purpose and origins are. Are you successfully sharing this travel brand story?
Language evolves and what is appropriate right now could change tomorrow. But today, take advantage of existing responsible storytelling tools.
Travel content creators have a responsibility for conducting their work more honestly and transparently than they have in the past.