People are eager to travel again, but the tourism industry must remain committed to implementing sustainable tourism practices.
ROOTED IS a...
Solutions platform at the intersection of sustainable tourism, storytelling, and social impact.
Rooted's mission is to responsibly document, support, celebrate, and share sustainable travel initiatives that put communities first – and to help others do the same.
Nepal
In the buffer zone of Chitwan National Park, local residents who used to kill wildlife that strayed onto farmland now keep poachers at bay.
Colombia
In Miravalle Territorial Area for Training and Reincorporation, ex-FARC guerillas laid down rifles for
rafting paddles and established a tourism business to sustain their village.
India
In Ladakh, a trekking company has electrified more than 100 remote villages, providing work for women and discouraging youth from migrating to urban areas.
Around the world, people have found creative ways of responding to some of the world’s most pressing issues.
It’s time we hear their stories.
Rooted is a resource for industry professionals as well as a storytelling platform at the intersection of sustainable travel, environmental conservation, and community-based advocacy efforts.
Find compelling stories about grassroots development projects, written and curated by someone with international living and traveling experience.
For Content Creators
Find meaningful travel experiences to share with your audiences and learn how to responsibly use your influence.
For Travel Service Providers & Destinations
Learn how powerful storytelling can elevate your work and about social impact projects that benefit your local community.
For Social Enterprises & Organizations
Connect with people interested in amplifying your work and learn from representatives of similar social impact projects.
Other Resources
The Resource Hub is a list of internal and external resources, carefully curated to make sure you have the very best, most comprehensive information at your fingertips, regardless of your role.
Recent Stories
Untourism’s ethos of slowing down, focusing on interactions with people, and letting go of the need to “see” everything aligns perfectly with the way some tourism industry professionals are re-imagining the future.
Making mindful, forward-thinking decisions related to tourism can easily be summarized in three key phrases: social impact, storytelling, and sustainability.
Taking the time to connect with other people encourages us to find a shared connection.
Building cycling infrastructure has environmental, community, and wellness benefits.
To achieve its sustainability mission, the travel industry needs to find a way to connect with the casual traveler.
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