The very best stories steer clear of too much data and lean into shared human values told with a memorable flair instead.
ROOTED IS a...
Solutions platform at the intersection of sustainable tourism, storytelling, and social impact.
Rooted's mission is to responsibly document, support, celebrate, and share sustainable travel-related initiatives that prioritize local communities and the planet – and to help others do the same.
In the buffer zone of Chitwan National Park, local residents who used to kill wildlife that strayed onto farmland now keep poachers at bay.
In Miravalle Territorial Area for Training and Reincorporation, ex-FARC guerillas laid down rifles for
rafting paddles and established a tourism business to sustain their village.
In Ladakh, a trekking company has electrified more than 100 remote villages, providing work for women and discouraging youth from migrating to urban areas.
Around the world, people have found creative ways of responding to some of the world’s most pressing issues.
It’s time we hear their stories.
Rooted is a resource and source of inspiration for new and seasoned professionals eager to approach the travel industry from a solutions-oriented and community-focused perspective. It provides ideas and insight for aligning tourism-related work with the UN's sustainable development goals.
Rooted is created and curated by JoAnna Haugen, a global citizen with decades of industry, international living, and traveling experience. Her goal is to help tourism professionals decolonize travel and support sustainable development using strategic storytelling.
For Content Creators
Unlock the potential of your critical role in the travel industry and responsibly use your influence.
For Travel Service Providers & Destinations
Identify opportunities to support communities' sustainable development goals and turn passive travelers into powerful word-of-mouth ambassadors.
For Students & New Professionals
Learn how to navigate tourism's ability to support sustainable development and embrace responsible communication, regardless of your role in the industry.
The Resource Hub is a list of internal and external resources, carefully curated to make sure you have the very best, most comprehensive information at your fingertips, regardless of your role.
Dismantling harmful tourism practices also requires dismantling the harmful communications practices that supported them.
In tourism, the customer journey and traveler journey are two different phases, but both are enhanced when storytelling connects them.
An interest in local travel is likely to stick around. These destinations offer domestic tourism campaign strategies worth noting.
As individuals, we might not have much power to make a difference. But we do influence other people, and collective action is powerful.
It is easy to fall into tired travel content creation habits, but doing so makes every destination look like every other destination.
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Biweekly newsletter highlights:
- Stories from grassroots organizations implementing creative solutions
- Actionable storytelling and sustainable travel tips
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- Updates and discounts on relevant products and services