We use terminology like “impact” and “footprint” in a way that frames our existence as harmful by default. That narrative needs to change.
ROOTED IS a...
Solutions platform at the intersection of sustainable tourism, storytelling, and social impact.
Rooted's mission is to responsibly document, support, celebrate, and share sustainable travel-related initiatives that prioritize local communities and the planet – and to help others do the same.
Nepal
In the buffer zone of Chitwan National Park, local residents who used to kill wildlife that strayed onto farmland now keep poachers at bay.
Colombia
In Miravalle Territorial Area for Training and Reincorporation, ex-FARC guerillas laid down rifles for
rafting paddles and established a tourism business to sustain their village.
India
In Ladakh, a trekking company has electrified more than 100 remote villages, providing work for women and discouraging youth from migrating to urban areas.
Around the world, people have found creative ways of responding to some of the world’s most pressing issues.
It’s time we hear their stories.
Rooted is a resource and source of inspiration for new and seasoned professionals eager to approach the travel industry from a solutions-oriented and community-focused perspective. It provides ideas and insight for aligning tourism-related work with the UN's sustainable development goals.
It is also a storytelling platform at the intersection of sustainable travel, environmental conservation, and community-based advocacy efforts, written and curated by a global citizen with decades of industry, international living, and traveling experience.
For Content Creators
Unlock the potential of your critical role in the travel industry and responsibly use your influence.
For Travel Service Providers & Destinations
Identify opportunities to support communities' sustainable development goals and turn passive travelers into powerful word-of-mouth ambassadors.
For Students & New Professionals
Learn how to navigate tourism's ability to support sustainable development and embrace responsible communication, regardless of your role in the industry.
Other Resources
The Resource Hub is a list of internal and external resources, carefully curated to make sure you have the very best, most comprehensive information at your fingertips, regardless of your role.
Recent Stories
Travel and tourism industry professionals are stronger when working together rather than operating in a silo.
Intentional and mindful storytelling and communications can create positive ripple effects long after a traveler returns home.
The tourism industry took a beating in 2020, but it wasn’t all bad. Catch up on the year’s brilliant ideas, solutions, and thought pieces.
Tourism needs to address and lean into solutions that address water scarcity, water usage, and rising sea levels.
Stop using these common travel writing words, which reinforce stereotypes, encourage bad behavior, and cause environmental and social destruction.
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