People need to eat, so integrate food-related social enterprises, hands-on social impact projects, and waste-free efforts into experiences.
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ROOTED IS a...
Rooted's mission is to responsibly document, support, celebrate, and share sustainable travel-related initiatives that prioritize local communities and the planet – and to help others do the same.
In the buffer zone of Chitwan National Park, local residents who used to kill wildlife that strayed onto farmland now keep poachers at bay.
In Miravalle Territorial Area for Training and Reincorporation, ex-FARC guerillas laid down rifles for
rafting paddles and established a tourism business to sustain their village.
In Ladakh, a trekking company has electrified more than 100 remote villages, providing work for women and discouraging youth from migrating to urban areas.
Around the world, people have found creative ways of responding to some of the world’s most pressing issues.
Rooted is a resource and source of inspiration for new and seasoned professionals eager to approach the travel industry from a solutions-oriented and community-focused perspective. It provides ideas and insight for aligning tourism-related work with the UN's sustainable development goals.
Rooted is created and curated by JoAnna Haugen, a global citizen with decades of industry, international living, and traveling experience. Her goal is to help tourism professionals decolonize travel and support sustainable development using strategic storytelling.
Support communities' holistic wellbeing and sustainable development goals by helping passive travelers become active global citizens using ethical storytelling and sustainable tourism communications strategies.
Unlock the potential of your critical role and use your influence for responsible storytelling in travel and tourism.
Approach your travels with intention, a sense of curiosity, and an open mind -- then share your travel stories with intention. This results in a positive social impact and demand for more responsible tourism.
Access Rooted’s rich well of internal and external resources in one spot. This carefully curated space ensures you can easily find the very best, most comprehensive information related to storytelling in tourism, responsible travel marketing practices, social impact, sustainability, and rethinking tourism – regardless of your role in the travel and tourism industry.
People need to eat, so integrate food-related social enterprises, hands-on social impact projects, and waste-free efforts into experiences.
Messaging about community tourism should provide context, consider word choice, clarify expectations, and avoid romanticization.
Making leisure travel accessible and equitable to all requires a systemic understanding of tourism culture through a lens of social justice.
It’s easy to say the tourism industry empowers women. It’s quite another to provide support and access in order to achieve gender equality.
Both fear and hope have a role to play for destinations, tour operators, and other travel service providers developing climate communication.
Most travelers either stay in or pass through urban spaces, so there’s a compelling reason for tourism to prioritize happiness in cities.
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