Embracing optimism, hope, and a sense of self-efficacy are essential for tourism to be built on a solutions-centered foundation.
ROOTED IS a...
Solutions platform at the intersection of sustainable tourism, storytelling, and social impact.
Rooted's mission is to responsibly document, support, celebrate, and share sustainable travel initiatives that put communities first – and to help others do the same.
Nepal
In the buffer zone of Chitwan National Park, local residents who used to kill wildlife that strayed onto farmland now keep poachers at bay.
Colombia
In Miravalle Territorial Area for Training and Reincorporation, ex-FARC guerillas laid down rifles for
rafting paddles and established a tourism business to sustain their village.
India
In Ladakh, a trekking company has electrified more than 100 remote villages, providing work for women and discouraging youth from migrating to urban areas.
Around the world, people have found creative ways of responding to some of the world’s most pressing issues.
It’s time we hear their stories.
Rooted is a resource for industry professionals as well as a storytelling platform at the intersection of sustainable travel, environmental conservation, and community-based advocacy efforts.
Find compelling stories about grassroots development projects, written and curated by someone with international living and traveling experience.
For Content Creators
Find meaningful travel experiences to share with your audiences and learn how to responsibly use your influence.
For Travel Service Providers & Destinations
Learn how powerful storytelling can elevate your work and about social impact projects that benefit your local community.
For Social Enterprises & Organizations
Connect with people interested in amplifying your work and learn from representatives of similar social impact projects.
Other Resources
The Resource Hub is a list of internal and external resources, carefully curated to make sure you have the very best, most comprehensive information at your fingertips, regardless of your role.
Recent Stories
Tourism often endorses a sanitized narrative. To realize a sustainable future, the industry needs to support and amplify diverse storytellers.
For regenerative tourism to truly have a positive impact, it must be only one tool in a destination’s sustainable development toolkit.
The ultimate guide for travel content creators, travel writers, and travel influencers to help the tourism industry build back better
Destinations have a valuable opportunity to engage travelers beyond standard marketing with more dynamic storytelling.
As an influential link between potential travelers and the the destinations they visit, travel writers must discuss the climate crisis.
Page [tcb_pagination_current_page] of [tcb_pagination_total_pages]
Don't Miss Out!
Biweekly newsletter highlights:
- Stories from grassroots organizations implementing creative solutions
- Actionable storytelling and sustainable travel tips
- Early access to Rooted resources
- Updates and discounts on relevant products and services