We all carry bias and perceptions that we aren’t aware of or don’t recognize, and we need to learn how to navigate this when telling stories.
ROOTED IS a...
Solutions platform at the intersection of sustainable tourism, storytelling, and social impact.
Rooted's mission is to responsibly document, support, celebrate, and share sustainable travel-related initiatives that prioritize local communities and the planet – and to help others do the same.
Nepal
In the buffer zone of Chitwan National Park, local residents who used to kill wildlife that strayed onto farmland now keep poachers at bay.
Colombia
In Miravalle Territorial Area for Training and Reincorporation, ex-FARC guerillas laid down rifles for
rafting paddles and established a tourism business to sustain their village.
India
In Ladakh, a trekking company has electrified more than 100 remote villages, providing work for women and discouraging youth from migrating to urban areas.
Around the world, people have found creative ways of responding to some of the world’s most pressing issues.
It’s time we hear their stories.
Rooted is a resource and source of inspiration for new and seasoned professionals eager to approach the travel industry from a solutions-oriented and community-focused perspective. It provides ideas and insight for aligning tourism-related work with the UN's sustainable development goals.
Rooted is created and curated by JoAnna Haugen, a global citizen with decades of industry, international living, and traveling experience. Her goal is to help tourism professionals decolonize travel and support sustainable development using strategic storytelling.
For Content Creators
Unlock the potential of your critical role in the travel industry and responsibly use your influence.
For Travel Service Providers & Destinations
Identify opportunities to support communities' sustainable development goals and turn passive travelers into powerful word-of-mouth ambassadors.
For Students & New Professionals
Learn how to navigate tourism's ability to support sustainable development and embrace responsible communication, regardless of your role in the industry.
Other Resources
The Resource Hub is a list of internal and external resources, carefully curated to make sure you have the very best, most comprehensive information at your fingertips, regardless of your role.
Recent Stories
In the wake of the global pandemic, it is essential that women working in tourism are heard, respected, and supported.
After being pent up for well over a year, people are eager to escape. The tourism industry needs to be ready to mitigate revenge tourism.
Changing peoples’ perspective about travel requires the tourism industry to think differently about how it presents the experience.
Tourism is primed for radical disruption, but that requires discomfort, reprioritization, and looking beyond the industry.
Tourism professionals need to exhibit responsible travel-related behavior beyond the workplace to be impactful.
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Don't Miss Out!
Biweekly newsletter highlights:
- Stories from grassroots organizations implementing creative solutions
- Actionable storytelling and sustainable travel tips
- Early access to Rooted resources
- Updates and discounts on relevant products and services