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Resource Hub

Creating a world where sustainable tourism is the default way to experience travel is an industry-wide responsibility.

Destinations need to prioritize and empower local people, appropriately promote social enterprises as tourism opportunities, and use responsible messaging to engage the right travelers. Service providers need to act as environmental and cultural ambassadors, using their front-line interaction with travelers to have hard but honest conversations about universal challenges. And content creators need to understand how to navigate their perspective and built-in bias, and choose their words and imagery wisely. With the power of persuasion and influence comes incredible responsibility.

As a whole, the tourism industry needs to set aside the sanitized stories and destructive practices it embraced in the past. Travelers need to be made aware of the privilege that comes from visiting someone else's home, and it's possible to do this in a way that is equitable and empowering for everyone.

Tourism industry professionals can integrate meaningful experiences into community sustainable development goals. Together, they can turn passive travelers into engaged global citizens.

This list of resources is ongoing and influx. It is carefully curated to make sure you have the very best, most comprehensive information at your fingertips, regardless of your role.

June 24, 2020

This playbook highlights creative collaborations born from the global coronavirus lockdown, but these ideas offer inspiration and a model for resiliency during future crises for both content creators and tourism partners.

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Resources by Industry

For Content Creators

Unlock the potential of your critical role in the travel industry and responsibly use your influence.

For Travel Service Providers & Destinations

Identify opportunities to support communities' sustainable development goals and turn passive travelers into powerful word-of-mouth ambassadors.

For Students & New Professionals

Learn how to navigate tourism's ability to support sustainable development and embrace responsible communication, regardless of your role in the industry.

Additional sustainable tourism information and insight for travelers

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