On-Demand Resources for Tourism Professionals
The world we live in is ever-evolving, and the tourism industry must respond to stay relevant. Travel is complex, touching so many lives in nearly all parts of the world – and regardless of your role, there are always more questions to ask, ideas to consider, and things to learn.
Ready to jump in?
Over the years, we’ve created and curated hundreds of travel-related articles, guides, courses, videos, and toolkits. Touching on topics from place making and ethical travel storytelling to uplifting women and disrupting the tourism status quo, this range of resources pulls from diverse sources, experiences, and ecosystems.
Rooted’s Resource Hub is a deep archive with occasional updates. Check back for new releases, fresh content, and featured updates to keep your learning journey fueled.
Jump to a preferred section or browse the full Resource Hub.
Original Resources
Our in-house, custom-made resources are created in response to some of the most pressing issues facing tourism professionals today. Browse a wide selection of guides and toolkits designed to set you up for success.
Featured Resources
Articles
Mine the article archive, where you'll find dozens of original articles related to travel communications and storytelling, rethinking tourism, and sustainable and regenerative approaches and practices within the tourism ecosystem. in the archive available for you to access, think about, and use in your tourism-related work.
Featured Articles
Casual travelers act on industry defaults. Learn how DMOs and operators can use boundaries, choice architecture, and context to guide guests.
Identity and unexamined bias shape tourism marketing. Learn how positionality impacts travel storytelling and how to help travelers shift their perspective.
Stop treating local travel as a backup plan. Learn how hyper-domestic tourism, regional dispersal, and resident alignment build economic resilience.
External Resource Library
In the vetted and curated external resource library, you’ll find dozens of resources, including books, podcasts, articles, toolkits, and downloadable guides spanning a wide variety of topics.
Featured Content
NEWSLETTER
The Climate Optimist
Anne Therese Gennari
The Climate Optimist newsletter is designed to help people shift the narrative on their climate stories, grow and nurture their inner leadership, and show up for themselves so they can keep showing up for the world.
GUIDE
Words That Work
Radley Yeldar
Communicating about climate and sustainability issues is complicated, but choosing appropriate words is only part of the challenge. This guide looks at the root causes of why these urgent problems are not being heeded by society at large and how communication and storytelling approaches can best be harnessed to reach the masses.
TOOLKIT
The Library of Things: A Comprehensive Guide to Starting (and Growing) a Sharing Hub in Your Community
Shareable
Libraries of Things are community-based systems that allow people to borrow, share, and collectively steward physical resources. This expanded guide explains how to plan, start, and grow
Podcasts
Rooted expertise has been featured on many podcasts over the years. Dive in for insight and inspiration tailored for tourism professionals
Featured Content
