Creating a world where sustainable tourism is the default way to experience travel is an industry-wide responsibility.
Destinations need to prioritize and empower local people, appropriately promote social enterprises as tourism opportunities, and use responsible messaging to engage the right travelers. Service providers need to act as environmental and cultural ambassadors, using their front-line interaction with travelers to have hard but honest conversations about universal challenges. And content creators need to understand how to navigate their perspective and built-in bias, and choose their words and imagery wisely. With the power of persuasion and influence comes incredible responsibility.
As a whole, the tourism industry needs to set aside the sanitized stories and destructive practices it embraced in the past. Travelers need to be made aware of the privilege that comes from visiting someone else's home, and it's possible to do this in a way that is equitable and empowering for everyone.
Tourism industry professionals can integrate meaningful experiences into community sustainable development goals. Together, they can turn passive travelers into engaged global citizens.
This list of resources is ongoing and influx. It is carefully curated to make sure you have the very best, most comprehensive information at your fingertips, regardless of your role.
October 4, 2022
July 8, 2022
January 24, 2022
November 22, 2021
July 14, 2021
Guide: The Story That Keeps on Giving: 3 Tourism Story Opportunities and Their Positive Ripple Effects
June 7, 2021
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Resources by Sector
For Content Creators
Unlock the potential of your critical role in the travel industry and responsibly use your influence.
For Travel Service Providers & Destinations
Support communities' holistic wellbeing and sustainable development goals by turning passive travelers into powerful word-of-mouth ambassadors.
Approach your travels with intention, a sense of curiosity, and an open mind.