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About Us

Welcome to Rooted, a solutions platform at the intersection of sustainable tourism, storytelling, and social impact.

I'm JoAnna Haugen, the founder of Rooted. This platform was born from my experiences as a U.S. Peace Corps volunteer, intrepid traveler, commercial travel writer, and solutions journalism advocate — and the gaps I discovered along the way.

My mission through Rooted is to responsibly document, support, celebrate, and share sustainable travel-related initiatives that prioritize local communities and the planet — and to help others do the same.

I work with a tiny but mighty team that helps me develop and execute resources, content, and strategy. Rooted has spread ideas, innovation, and inspiration throughout the tourism industry since late 2019.

How can Rooted help you?

For Content Creators

Unlock the potential of your critical role in the travel industry and responsibly use your influence.

For Travel Service Providers & Destinations

Identify opportunities to support communities' sustainable development goals and turn passive travelers into powerful word-of-mouth ambassadors.

For Students & New Professionals

Learn how to navigate tourism's ability to support sustainable development and embrace responsible communication, regardless of your role in the industry.

Where Rooted fits in...

Are you interested in a partnership or collaboration with Rooted?

Rooted's key features include:

  • A bi-weekly newsletter with curated solutions and stories, exclusive news and invitations, social impact spotlights, and storytelling and sustainable travel tips.
  • A frequently updated Resource Hub with original and carefully selected guides, resources, case studies, and tools.

Don't Miss Out!

Biweekly newsletter highlights:

  • Stories from grassroots organizations implementing creative solutions
  • Actionable storytelling and sustainable travel tips
  • Early access to Rooted resources
  • Updates and discounts on relevant products and services