Welcome to Rooted, a purpose-driven communications consultancy, learning lab, and solutions platform at the intersection of social impact, storytelling, and sustainable and regenerative tourism practices..

Rooted’s mission is to help reimagine tourism by amplifying community-led solutions, championing sustainable approaches, and shifting both narratives and systems so travel can contribute to a more joyful, just, and regenerative world.

Since 2019, the tourism industry has turned to this platform for innovative ideas, storytelling strategies, learning opportunities, and resources.

How can Rooted help you?

Where Rooted fits in...

Do you love what Rooted offers but don't need our services right now? Consider making a donation that reflects our worth to your work. Your support allows us to continue creating accessible resources and learning materials that challenge tourism's entrenched status quo and support destination stewardship.

Are you interested in a partnership or collaboration with Rooted?

Rooted's key features include:

Don't miss out!

Monthly Rooted newsletter highlights:


  • Original articles addressing tourism's top issues

  • Inspiring social impact programs and solutions-focused initiatives

  • Creative case studies from across and beyond the tourism ecosystem

  • Innovative marketing communications campaigns and tips

  • Questions designed to challenge the status quo