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What is Rooted?

Welcome to Rooted, a solutions platform at the intersection of sustainable tourism, storytelling, and social impact.

Rooted’s mission is to responsibly document, support, celebrate, and share sustainable travel-related initiatives that prioritize local communities and the planet — and to help others do the same.

Since 2019, the tourism industry has turned to this platform for innovative ideas, storytelling strategies, learning opportunities, and resources.

How can Rooted help you?

For Content Creators

Unlock the potential of your critical role in the travel industry and responsibly use your influence.

For Travel Service Providers & Destinations

Support communities' holistic wellbeing and sustainable development goals by turning passive travelers into powerful word-of-mouth ambassadors.

For Travelers

Approach your travels with intention, a sense of curiosity, and an open mind.

Where Rooted fits in...

Are you interested in a partnership or collaboration with Rooted?

Rooted's key features include:

Don't Miss Out!

Biweekly newsletter highlights:

  • Latest Rooted articles and favorites from the archives.
  • Creative solutions addressing tourism's challenges.
  • Actionable storytelling and sustainable travel tips.
  • First-to-know details on learning opportunities.
  • Updates and discounts on relevant products, services, and resources.
  • Opportunities for highlighting your stories.