About Us

Welcome to Rooted, a solutions platform at the intersection of sustainable tourism, storytelling, and social impact.

I'm JoAnna Haugen, the founder of Rooted. This platform was born from my experiences as a U.S. Peace Corps volunteer, intrepid traveler, commercial travel writer, and solutions journalism advocate — and the gaps I discovered along the way.

My mission through Rooted is to responsibly document, support, celebrate, and share sustainable travel initiatives that put communities first – and help others do the same.

How can Rooted help you?

For Content Creators

Find meaningful travel experiences to share with your audiences and learn how to responsibly use your influence.

For Travel Service Providers & Destinations

Learn how powerful storytelling can elevate your work and about social impact projects that benefit your local community.

For Social Enterprises & Organizations

Connect with people interested in amplifying your work and learn from representatives of similar social impact projects.

Where Rooted

fits in...

Are you interested in a partnership or collaboration with Rooted?

Rooted's key features include:

  • A bi-weekly newsletter with curated stories, exclusive news and invitations, social impact spotlights, and storytelling and sustainable travel tips.
  • A frequently updated Resource Hub with original and carefully selected case studies and tools.

Don't Miss Out!

Biweekly newsletter highlights:

  • Stories from grassroots organizations implementing creative solutions
  • Actionable storytelling and sustainable travel tips
  • Early access to Rooted resources
  • Updates and discounts on relevant products and services
__CONFIG_colors_palette__{"active_palette":0,"config":{"colors":{"cf6ff":{"name":"Main Color","parent":-1},"73c8d":{"name":"Dark Accent","parent":"cf6ff"}},"gradients":[]},"palettes":[{"name":"Default","value":{"colors":{"cf6ff":{"val":"var(--tcb-skin-color-19)","hsl":{"h":124,"s":0.6,"l":0.01}},"73c8d":{"val":"rgb(200, 239, 204)","hsl_parent_dependency":{"h":126,"l":0.86,"s":0.55}}},"gradients":[]}}]}__CONFIG_colors_palette__