Tourism employs about 10% of the global workforce and contributes around 10% to the global GDP. Historically, the success of tourism has been measured by growth. However, travel and tourism have many negative impacts. These include exploitation of natural resources, distortion of local cultures, and a disregard for communities' wellbeing in favor of tourism infrastructure and experiences prioritizing travelers.
Tourism contributes to and accelerates global issues like the climate crisis, biodiversity collapse, and housing shortages. Tourism is also projected to grow significantly in the coming years. This growth is not sustainable for the planet, the tourism industry, or for the destinations where people travel. Therefore, it is essential for those working in this space to radically rethink tourism, its purpose, and how it operates throughout the world.