Welcome to Rooted, a solutions platform at the intersection of sustainable tourism, storytelling, and social impact.

Rooted’s mission is to responsibly document, support, celebrate, and share sustainable travel-related initiatives that prioritize local communities and the planet — and to help others do the same.

Since 2019, the tourism industry has turned to this platform for innovative ideas, storytelling strategies, learning opportunities, and resources.

How can Rooted help you?

Are you interested in a partnership or collaboration with Rooted?

Rooted's key features include:

Don't miss out!

Monthly Rooted newsletter highlights:


  • Original articles addressing tourism's top issues

  • Inspiring social impact programs and solutions-focused initiatives

  • Creative case studies from across and beyond the tourism ecosystem

  • Innovative marketing communications campaigns and tips

  • Questions designed to challenge the status quo