Guide: The Story That Keeps on Giving: 3 Tourism Story Opportunities and Their Positive Ripple Effects
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Every destination is unique and different from every other destination in some way. They all have that “must see” site, well-known festival, local tradition, and popular meal. The challenge is turning that attraction, event, or dish into a story — a story people want to share with others.
This guide covers three specific storytelling strategies that can be used to make your destination or company’s stories more vibrant, interesting, accurate, and memorable. They identify new ways to promote a destination or trip’s most unique qualities while also supporting sustainable development and empowering local people using storytelling.
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