Guide: The Incomplete Customer Journey
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Once people decide on a destination, reserve accommodations, and confirm activities, the transactional part of a journey may be over ... but the most impactful part of the travel experience is just beginning. Now that the traveler is “sold,” they have their feet on the ground and are truly ready to be immersed in a destination.
Whether you are a destination representative or traveler service provider, use travelers' undivided attention to tell more dynamic, honest, and interesting stories that can only be found in this unique corner of the world.
This guide highlights four overlooked, on-the-ground storytelling opportunities and suggestions on putting these into action.
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