When tourism determines value, it undermines local people, culture, history, and the natural landscape. What really matters is what it adds.
Untourism’s ethos of slowing down, focusing on personal interactions, and letting go of expectations sparks a framework for tourism’s future.
Making mindful, forward-thinking decisions related to tourism through social impact, storytelling, and sustainability.
Taking the time to connect with other people while traveling encourages people to find a shared connection.
Building cycling infrastructure has environmental, community, and wellness benefits for both travelers and local residents.
Coming out of the global coronavirus lockdown, travelers are likely to seek out small group experiences and more time in nature.
Empowering women elevates the well-being of society as a whole. Even incremental small changes in women’s empowerment make a difference.
Do we curb our guilt of buying yet another canvas bag or water bottle by justifying the fact that we’ll reuse them?

