Whether speaking to audiences from the stage, in workshop settings, or on podcasts or radio shows, Rooted's founder, JoAnna, encourages listeners to think deeply and ask questions. They walk away reflecting about the experience and eager to continue the conversation — ready to take action long after her words have faded away.

JoAnna has led numerous conference sessions, participated in panel discussions, and held workshops in professional and academic settings. She also offers expertise as a guest on several podcasts and radio shows; learn more here.

Speaking Appearances Include:

London Travel Week logo
International Women in Travel and Tourism IWTTF logo
Adventure Travel Week logo

JoAnna is an award-winning public speaker who loves to share her areas of professional experience and personal passion with other people. She is available to speak on a variety of topics, including:

  • Sustainable travel (trade or consumer focus)
  • The connection between tourism and regenerative practices
  • Responsible storytelling for tourism industry professionals
  • Responsible travel writing and content creation
  • Celebrating local communities through storytelling
  • Tourism as a tool to elevate and amplify women
  • The intersection of social impact and sustainable tourism
  • Importance of the solutions-focused mindset
  • Amplifying community-based solutions in a global-focused world
  • Trail tourism
  • The importance of asking "why?"
  • Applying Peace Corps experience to the "real world"
  • Pitching media / selling your story to writers


Amy Brown

JoAnna brought professionalism and personality to our panel which addressed undergraduate students on sustainable tourism practices as they relate to the United Nations Sustainable Development Goals. Her specific and relevant case studies made the concepts concrete, and I really valued her passion that ignited college students in our challenging online environment. I am grateful to have had her expertise!

Amy Brown

Graduate Assistant, Challenge 2050 Project, University of Florida

Wanderful logo

Great overview of critical issues in travel inequity and unsustainable travel practices. Wonderful actionable tips for building back better, moving forward. No shaming, just acknowledgement of how everyone can do better. Knowledgeable presenter with clear, simple language in presenting and great responses to audience questions. Well done, Wanderful and JoAnna!


"Embracing Influence: What Content Creators Can Do To 'Build Back Better'" Hosted by She's Wanderful

Dikte Gronvold

JoAnna hosted an inspiring workshop on storytelling at Green Destinations’ conference on sustainable tourism practices. In a time of virtual conferences overload, JoAnna managed to captivate the audience and keep their attention to the end. Moreover, JoAnna elegantly pointed everyone’s attention to those questions tourism professionals often avoid by showing the hidden potential and direction when talking, showing, and promoting the world we share. I am truly grateful for the cooperation.

Dikte Gronvold

Events Team, Green Destinations

Victoria Brooks

JoAnna’s presentation was so inspiring. I know the audience would have loved it and taken away some great ideas.

Victoria Brooks

Manager, Wild Scotland

JoAnna would love to speak at your next conference,
lead a workshop at your next event, or be a guest on your podcast.
Let's make it happen!

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