Rethinking Tourism

When “slow travel” moves from “slow” actions to a “slow” mindset encouraging reflection, responsible travel shifts to more mindful travel.

Dismantling harmful tourism practices also requires dismantling the harmful communications practices that supported them.

As individuals, we might not have much power to make a difference. But we do influence other people, and collective action is powerful.

Statistics indicate mindful travelers are interested in making more responsible decisions, but desire does not equal action.

After being pent up for well over a year, people are eager to escape. The tourism industry needs to be ready to mitigate revenge tourism.

Tourism is primed for radical disruption, but that requires discomfort, reprioritization, and looking beyond the industry.