Tour companies are touting ways for people to “give back” while traveling, but it’s not clear what that means or if it serves communities.
The Perils of “Giving Back” and a Tourism Model that Actually Supports Communities
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Social Impact and Solutions
Embracing a solutions-focused approach in storytelling and operations recognizes tourism's unique position in the world as a catalyst for positive impact. In communities around the globe, tourism generally and travelers specifically can be used in innovative ways to support and even accelerate solutions to the world's greatest social, cultural, and environmental issues.
In particular, social enterprises and locally-focused organizations put a hyper-local lens on such initiatives. This ground-up approach gives agency to residents in a place-based capacity while considering local challenges and context.
