Embracing a solutions-focused approach in storytelling and operations recognizes tourism's unique position in the world as a catalyst for positive impact. In communities around the globe, tourism generally and travelers specifically can be used in innovative ways to support and even accelerate solutions to the world's greatest social, cultural, and environmental issues.
In particular, social enterprises and locally-focused organizations put a hyper-local lens on such initiatives. This ground-up approach gives agency to residents in a place-based capacity while considering local challenges and context.
Supporting and visiting non-profit organizations while traveling financially supports them while offering unique learning opportunities.
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A lot of travelers care about sustainability and they’re doing something about it. But they’re waiting for the tourism industry to step up.
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Companies’ customers, clients, and employees are people first — and people expect brands to act with integrity and responsibility.
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Tour companies are touting ways for people to “give back” while traveling, but it’s not clear what that means or if it serves communities.
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When travelers have frictionless pathways for acting responsibly, they can take an active role in mitigating tourism’s harm.
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Too often we dwell on problems, but when travelers learn about solutions, it creates an opportunity for meaningful action and engagement.
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Stories of Hope, Grounded in Action
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