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Guide: 50+ Sustainable Tourism Terms

Guide: The Story That Keeps on Giving: 3 Tourism Story Opportunities and Their Positive Ripple Effects

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Every destination is unique and different from every other destination in some way. They all have that “must see” site, well-known festival, local tradition, and popular meal. The challenge is turning that attraction, event, or dish into a story — a story people want to share with others.

This guide covers three specific storytelling strategies that can be used to make your destination or company’s stories more vibrant, interesting, accurate, and memorable. They identify new ways to promote a destination or trip’s most unique qualities while also supporting sustainable development and empowering local people using storytelling.

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Access Rooted’s rich well of internal and external resources in one spot. This carefully curated space ensures you can easily find the very best, most comprehensive information related to storytelling in tourism, responsible travel marketing practices, social impact, sustainability, and rethinking tourism – regardless of your role in the travel and tourism industry.

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