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Guide: 50+ Sustainable Tourism Terms

Workshop: What is Your Story? 3 Untapped Storytelling Strategies

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Every destination is unique, but few recognize their full potential to stand out in a meaningful way. To truly make an impression while embracing sustainability, it’s time to double down on storytelling that empowers local people, supports social initiatives, and helps travelers become agents of change.

This workshop highlights three untapped storytelling strategies relevant for DMOs and destination representatives. It also includes examples and takeaway activities to begin implementing these strategies right away.

Originally presented at the Global Green Destinations Days 2020 conference.

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