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Guide: 50+ Sustainable Tourism Terms

Workshop: What is Your Story? 3 Untapped Storytelling Strategies

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Every destination is unique, but few recognize their full potential to stand out in a meaningful way. To truly make an impression while embracing sustainability, it’s time to double down on storytelling that empowers local people, supports social initiatives, and helps travelers become agents of change.

This workshop highlights three untapped storytelling strategies relevant for DMOs and destination representatives. It also includes examples and takeaway activities to begin implementing these strategies right away.

Originally presented at the Global Green Destinations Days 2020 conference.

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Access Rooted’s rich well of internal and external resources in one spot. This carefully curated space ensures you can easily find the very best, most comprehensive information related to storytelling in tourism, responsible travel marketing practices, social impact, sustainability, and rethinking tourism – regardless of your role in the travel and tourism industry.

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