70+ Sustainable Tourism Terms
Demystify industry jargon and communicate sustainability with clarity.
Is it ecotourism or responsible tourism? What is the difference between greenwashing and green hushing? How do you explain concepts like “the invisible burden” or “tourism leakage” without sounding academic or alienating your audience?
Any conversation about sustainability is filled with complex jargon – and that is especially true in the travel and tourism sector. While these technical terms serve a purpose in industry circles, relying on buzzwords can obscure real progress, exclude travelers, and create confusion.
This open-access reference guide is designed to help travel practitioners, DMOs, tour operators, and storytellers navigate industry terminology with confidence. It breaks down essential A-to-Z concepts across environmental impact, community tourism, supply chain ethics, and traveler behavior while offering practical strategies for communicating these ideas clearly.
What You’ll Find Inside
This toolkit combines an extensive, easy-to-navigate glossary with practical communication strategies:
How to Apply This Guide
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