JoAnna Haugen, Author at Rooted

Most Recent

The Rise of De-Influencers is an Opportunity to Host Better Press Trips

Travel influencers are unquestionably impactful. The tourism industry needs to host better press trips so that impact is a positive one.

How Your Brand Story Supports Your Travel Business

Your company’s product or service isn’t unique, but your purpose and origins are. Are you successfully sharing this travel brand story?

Responsible Storytelling: You Can’t Unknow Its Impact

Language evolves and what is appropriate right now could change tomorrow. But today, take advantage of existing responsible storytelling tools.

Open Exposure: 3 Things Travel Content Creators Can Do To Be More Transparent

Travel content creators have a responsibility for conducting their work more honestly and transparently than they have in the past.

(Im)perfection is a Journey With the Word “And”

“Yes, but” curtails conversation. “Yes, and” encourages rethinking and opens up new possibilities, which are needed in the tourism industry.

The Path to Better Travel Experiences is Made with Small Steps

There’s no need to upend travel experiences as they currently exist, but making small changes can exponentially enhance them for the better.

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