Responsible storytelling is a foundational building block that can help guide ethical business operations.
What is Responsible Storytelling — and Why Does It Matter in Tourism?
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- Author: JoAnna Haugen
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Why Tour Guides are Frontline Ambassadors in Tourism’s Fight Against the Climate Crisis
Tour guides’ ability to share personal stories, build rapport, and connect travelers to the climate crisis through experiences is powerful.
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Then, Today, Tomorrow: The Best Reading of 2021
Right now, the tourism industry has an opportunity to reflect on the past, consider the present moment, and step boldly into the new year.
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It’s Time to Smash the Sanitized Travel Media Model
Travel media’s content strategy has historically avoided innovative journalistic approaches, controversy, and local writers.
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6 Ways to Use Communication to Keep Travelers’ Egos in Check
Just because travelers are essential for the tourism industry’s survival, they shouldn’t hold the superior hand in the travel experience.
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If You Couldn’t Promote It, Would You Still Do It?
In the age of greenwashing, travel companies need to ask themselves if they’re making decisions for the right reasons.
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