JoAnna Haugen, Author at Rooted

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A concrete building with a sign that says "The People's Story"

What is Responsible Storytelling — and Why Does It Matter in Tourism?

Responsible storytelling is a foundational building block that can help guide ethical business operations.

Why Tour Guides are Frontline Ambassadors in Tourism’s Fight Against the Climate Crisis

Tour guides’ ability to share personal stories, build rapport, and connect travelers to the climate crisis through experiences is powerful.

Then, Today, Tomorrow: The Best Reading of 2021

Right now, the tourism industry has an opportunity to reflect on the past, consider the present moment, and step boldly into the new year.

Two Black women sitting at a table talking

It’s Time to Smash the Sanitized Travel Media Model

Travel media’s content strategy has historically avoided innovative journalistic approaches, controversy, and local writers.

If You Couldn’t Promote It, Would You Still Do It?

In the age of greenwashing, travel companies need to ask themselves if they’re making decisions for the right reasons.

Small is Significant: How Little Actions Can Create Cataclysmic Change in Tourism

Some people question the relevance of pledges, but initiatives like the Glasgow Declaration offer incentive to act — even in small ways.

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