Building storytelling skills preps professionals to recognize opportunities to be more strategic and responsible in their communication.
4 Important Things to Remember on Your Strategic Storytelling Journey
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Building storytelling skills preps professionals to recognize opportunities to be more strategic and responsible in their communication.
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As the tourism industry turns its focus toward local experiences, it needs to be mindful not to homogenize people and communities.
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Travel media hasn’t historically been folded into the overarching tourism industry, but creators must be partners for a sustainable future.
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Land acknowledgements recognize local Indigenous Peoples and provide important historical and cultural context for travelers.
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The best way for the tourism industry to support regeneration is to support sustainable development and the SDGs in local communities.
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Traditionally, the tourism story centers travelers. New initiatives to manage tourism are promising, but must be paired with a new narrative.
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