JoAnna Haugen, Author at Rooted

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Sign that reads, "Be Afraid of the Enormity of the Possible"

An Invitation to Embrace Motivation

Uncovering problems creates fertile ground for improvement. Hope gives us a reason to focus on the future. Motivation gives us a reason to act.

An Invitation to Embrace Motivation

Two people cleaning up trash by the ocean

Why Your Company’s Story Matters — and How to Tell It

Travel brands need to tell their stories in a way that is personal, accessible, and meaningful for conscious consumers.

More Than a Headline: It’s Time for Travel Media to Embrace Responsibility

Travel media has long been considered a “soft” form of journalism, but the repercussions of content require accountability.

An Asian server and Asian restaurant patron talking

The 4 Best Things About Storytelling in Tourism

Storytelling is innate, natural, heart-centered, and free, making it the ideal tool for the tourism industry to use to connect with travelers.

The Evolving Story of Tourism and Wildlife

To adopt a regenerative model, the tourism industry needs to help travelers maximize their positive impact on the environment and wildlife.

What Would a Fly-Less Future for Tourism Look Like?

The tourism industry must address the toll flying has on the environment. Now … how will it move forward in a proactive way?

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Stories of Hope, Grounded in Action

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