JoAnna Haugen, Author at Rooted

Most Recent

Honoring the Source: 10+ Tips for Mindfully, Responsibly, and Intentionally Approaching Storytellers in the Tourism Context

Guidance on how to build ethical relationships with local storytellers that connect people to places and enhance travel experiences without exploitation.

We Built This City: Enhance Urban Tourism by Reimagining the Way People Move Through and Experience Travel in Cities

Repurposing old buildings, promoting unexpected areas, and offering accessible transportation supports sustainable cities and enhances urban tourism.

55 Destination-Centered Questions for Surfacing More Interesting, Transparent, and Memorable Stories

These 55 destination-centric questions surface ideas for fresh, unique, and honest travel content, experience creation, and destination marketing.

6 Reasons You Might Not Be Attracting Your Ideal Traveler (and What to Do Instead)

Travel companies and destinations need to define and attract their ideal travelers, but doing so requires alignment of travel brands and potential clients.

“Local Travel” For Locals, By Locals: Compelling Reasons (and Ways) to Develop Hyper-Domestic Tourism

Tourists want to “travel like a local.” When the tourism industry creates domestic tourism for local residents and local businesses, they benefit too.

Defining Your Traveler Persona: A Guide and Template for Strategic Tourism Marketing Communications

Understanding your travel brand’s ideal travelers makes it easier to craft travel experiences and tourism marketing messages that attract the right people.

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