Meet travelers where they are and communicate effectively about top travel trends like last-chance tourism, community tourism, and overland travel.
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Despite 2024’s global challenges, these stories highlight hopeful and inspiring people, places, solutions, and ideas in tourism and beyond.
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Guidance for destination representatives, tourism service providers, and travel media for crafting travel stories with dignity and respect.
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Walkable cities are cleaner, safer, quieter, and more enjoyable. Adopting walkability solutions has curb appeal for both travelers and locals.
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Take advantage of on-the-ground traveler engagement to encourage and promote responsible tourism actions and behaviors.
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Keeping travelers engaged through post-trip communication offers opportunities to build natural brand advocates and extend impact.
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Monthly Rooted newsletter highlights: