JoAnna Haugen, Author at Rooted

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6 Tourism-Related Observations From Six Weeks of Slow Travel

To encourage people to adopt sustainable, slow travel, the tourism industry needs to make it more accessible, affordable, and mainstream.

Marketing Communications Tips for Supporting Community Tourism

Messaging about community tourism should provide context, consider word choice, clarify expectations, and avoid romanticization.

What Does “Decolonizing Tourism” Mean? A Consideration of Community, Diversity, Nature, and Culture

Making leisure travel accessible and equitable to all requires a systemic understanding of tourism culture through a lens of social justice.

Beyond “Empowerment”: What Real Gender Equity Looks Like in Tourism Operations

“Empowering” women in travel is an operational trap. Learn how tour operators and DMOs can drive real gender equity through support, access, and power.

Full of Fear or a Dash of Hope: Crafting Climate-Related Communications in Tourism

Both fear and hope have a role to play for destinations, tour operators, and other travel service providers developing climate communication.

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