As the tourism industry turns its focus toward local experiences, it needs to be mindful not to homogenize people and communities.
Travel media hasn’t historically been folded into the overarching tourism industry, but creators must be partners for a sustainable future.
Land acknowledgements recognize local Indigenous Peoples and provide important historical and cultural context for travelers.
Uncovering problems creates fertile ground for improvement. Hope gives us a reason to focus on the future. Motivation gives us a reason to act.
Travel brands need to tell their stories in a way that is personal, accessible, and meaningful for conscious consumers.
Travel media has long been considered a “soft” form of journalism, but the repercussions of content require accountability.
Storytelling is innate, natural, heart-centered, and free, making it the ideal tool for the tourism industry to use to connect with travelers.
To adopt a regenerative model, the tourism industry needs to help travelers maximize their positive impact on the environment and wildlife.
The tourism industry must address the toll flying has on the environment. Now … how will it move forward in a proactive way?
