Rethinking Tourism

When tourism determines value, it undermines local people, culture, history, and the natural landscape. What really matters is what it adds.

Untourism’s ethos of slowing down, focusing on personal interactions, and letting go of expectations sparks a framework for tourism’s future.

Making mindful, forward-thinking decisions related to tourism through social impact, storytelling, and sustainability.

Coming out of the global coronavirus lockdown, travelers are likely to seek out small group experiences and more time in nature.