What would the world look like if tourism really was a “force for good?” It’s time to reimagine tourism in a way that supports local communities, contributes to the UN’s sustainable development goals, and amplifies environmental and social solutions to global issues while providing travelers with meaningful, memorable experiences.
Destination marketing and community prioritization don’t have to be at odds. In fact, marrying the two creates vibrant places worth visiting.
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So many tourism-related conversations focus on macro insight, but locally sourced and focused ideas and solutions should get more attention.
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When press trips and influencer campaigns don’t embrace diversity, a lot of potential travelers fail to see themselves in resulting content.
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Travel influencers are unquestionably impactful. The tourism industry needs to host better press trips so that impact is a positive one.
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The tourism industry increasingly seeks to attract high-value travelers who spend more and stay longer, but is it still missing the mark?
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Travel content creators have a responsibility for conducting their work more honestly and transparently than they have in the past.
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