Rethinking Tourism

Travel companies and destinations need to define and attract their ideal travelers, but doing so requires alignment of travel brands and potential clients.

To encourage people to adopt sustainable, slow travel, the tourism industry needs to make it more accessible, affordable, and mainstream.

Making leisure travel accessible and equitable to all requires a systemic understanding of tourism culture through a lens of social justice.

There are compelling business, financial, environmental, and “good neighbor” reasons for destinations (DMOs) to work together.

Nuggets of knowledge that serve us well in the “real world” can often be applied more specifically to our work in tourism.

The tourism industry’s highly focused KPIs fail to recognize that holistic resilience is at the heart of what makes a place great to visit.