Rethinking Tourism

The tourism industry is in a position to change for the better if it supports every travel company along the sustainability journey.

Climate change affects every destination in some way. Understanding how to talk about it can turn the crisis into an opportunity.

So many tourism-related conversations focus on macro insight, but locally sourced and focused ideas and solutions should get more attention.

When press trips and influencer campaigns don’t embrace diversity, a lot of potential travelers fail to see themselves in resulting content.

Travel influencers are unquestionably impactful. The tourism industry needs to host better press trips so that impact is a positive one.

Travel content creators have a responsibility for conducting their work more honestly and transparently than they have in the past.