Why a Local, Place-Based Focus is Key to Addressing Tourism’s Challenges
So many tourism-related conversations focus on macro insight, but locally sourced and focused ideas and solutions should get more attention.
Why Diversity Matters on Content Creation Trips
When press trips and influencer campaigns don’t embrace diversity, a lot of potential travelers fail to see themselves in resulting content.
The Rise of De-Influencers is an Opportunity to Host Better Press Trips
Travel influencers are unquestionably impactful. The tourism industry needs to host better press trips so that impact is a positive one.
Open Exposure: 3 Things Travel Content Creators Can Do To Be More Transparent
Travel content creators have a responsibility for conducting their work more honestly and transparently than they have in the past.
(Im)perfection is a Journey With the Word “And”
“Yes, but” curtails conversation. “Yes, and” encourages rethinking and opens up new possibilities, which are needed in the tourism industry.
The Path to Better Travel Experiences is Made with Small Steps
There’s no need to upend travel experiences as they currently exist, but making small changes can exponentially enhance them for the better.
