Despite slow but significant changes to tourism, some places may benefit from no travel at all. Is the industry willing to go there?
What if the Best Solution is Not to Travel at All?
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What would the world look like if tourism really was a “force for good?” It’s time to reimagine tourism in a way that supports local communities, contributes to the UN’s sustainable development goals, and amplifies environmental and social solutions to global issues while providing travelers with meaningful, memorable experiences.
Despite slow but significant changes to tourism, some places may benefit from no travel at all. Is the industry willing to go there?
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Travel influencers have traditionally shown quantifiable value. What role should they play in an industry increasingly focused on quality?
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Tourism operates within systems built upon colonialism and racism, and “giving a voice to the voiceless” reinforces a harmful status quo.
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With immersive activities integrated into travel experiences, people are primed to learn even if they don’t realize it.
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Logistical adjustments in the tourism industry will only go so far. For real innovation, the industry requires a fresh mindset.
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Concerns about how the tourism industry will be impacted by the war in Ukraine fail to recognize the holistic nature of our global ecosystem.
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