Tour guides’ ability to share personal stories, build rapport, and connect travelers to the climate crisis through experiences is powerful.
Why Tour Guides are Frontline Ambassadors in Tourism’s Fight Against the Climate Crisis
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What would the world look like if tourism really was a “force for good?” It’s time to reimagine tourism in a way that supports local communities, contributes to the UN’s sustainable development goals, and amplifies environmental and social solutions to global issues while providing travelers with meaningful, memorable experiences.
Tour guides’ ability to share personal stories, build rapport, and connect travelers to the climate crisis through experiences is powerful.
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Some people question the relevance of pledges, but initiatives like the Glasgow Declaration offer incentive to act — even in small ways.
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The new Google Maps upgrade is an example of what it looks like for the tourism industry to operate sustainably and responsibly be default.
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The tourism industry aggressively markets destinations, but its tactics have flattened the vibrancy and complexity of places.
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When “slow travel” moves from “slow” actions to a “slow” mindset encouraging reflection, responsible travel shifts to more mindful travel.
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Dismantling harmful tourism practices also requires dismantling the harmful communications practices that supported them.
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