Rethinking Tourism

Museums are meant to invoke curiosity and questions, so why do so many fail at compelling storytelling to draw visitors in?

Alternative tours challenge the dominant narrative and give people a chance to hear stories that are historically silenced.

Tour guides’ ability to share personal stories, build rapport, and connect travelers to the climate crisis through experiences is powerful.

Some people question the relevance of pledges, but initiatives like the Glasgow Declaration offer incentive to act — even in small ways.

The new Google Maps upgrade is an example of what it looks like for the tourism industry to operate sustainably and responsibly be default.

The tourism industry aggressively markets destinations, but its tactics have flattened the vibrancy and complexity of places.