Travel writing that perpetuates stereotypes and clichés keeps the tourism industry from attracting travelers with appropriate expectations.
It’s Time to Turn the Tide on Travel Writing Tropes
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Tourism is often packaged as “pristine” and “perfect” — a way to “escape” reality. But there isn’t a place or experience that actually fits this “perfect” definition. Life is inherently messy, but that’s also what makes it interesting and rich. Instead of hiding behind a sanitized story, the tourism industry needs to embrace the diversity and complexity that is woven into the fabric of life. Adopting responsible storytelling practices is less destructive and far more powerful than presenting the world as a two-dimensional destination.
Travel writing that perpetuates stereotypes and clichés keeps the tourism industry from attracting travelers with appropriate expectations.
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Intentionally tying elements together with a storytelling structure helps travelers make sense of sites with which they have no connection.
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Asking “why” is a powerful tool in maintaining a sense of curiosity, building a company, and encouraging people to have better experiences.
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Responsible storytelling is a foundational building block that can help guide ethical business operations.
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Right now, the tourism industry has an opportunity to reflect on the past, consider the present moment, and step boldly into the new year.
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Travel media’s content strategy has historically avoided innovative journalistic approaches, controversy, and local writers.
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