Storytelling and Communication

Travel media’s content strategy has historically avoided innovative journalistic approaches, controversy, and local writers.

The move toward diversifying storytellers should not become a new form of extraction within the tourism industry.

Developments across the media landscape indicate changes may be afoot for how publishers, editors, and writers approach travel journalism.

Travelers’ waste places a heavy burden on destinations. It is essential to openly discuss waste reduction with them in a meaningful way.

The very best stories steer clear of too much data and lean into shared human values told with a memorable flair instead.

It is easy to fall into tired travel content creation habits, but doing so makes every destination look like every other destination.