Storytelling and Communication

The move toward diversifying storytellers should not become a new form of extraction within the tourism industry.

Developments across the media landscape indicate changes may be afoot for how publishers, editors, and writers approach travel journalism.

Travelers’ waste places a heavy burden on destinations. It is essential to openly discuss waste reduction with them in a meaningful way.

The very best stories steer clear of too much data and lean into shared human values told with a memorable flair instead.

It is easy to fall into tired travel content creation habits, but doing so makes every destination look like every other destination.

Now is the time for tourism professionals to draw a line in the sand and say that space travel is, in fact, not tourism at all.