Storytelling and Communication

Now is the time for tourism professionals to draw a line in the sand and say that space travel is, in fact, not tourism at all.

Building storytelling skills preps professionals to recognize opportunities to be more strategic and responsible in their communication.

Land acknowledgements recognize local Indigenous Peoples and provide important historical and cultural context for travelers.

Travel brands need to tell their stories in a way that is personal, accessible, and meaningful for conscious consumers.

Travel media has long been considered a “soft” form of journalism, but the repercussions of content require accountability.

Storytelling is innate, natural, heart-centered, and free, making it the ideal tool for the tourism industry to use to connect with travelers.