Now is the time for tourism professionals to draw a line in the sand and say that space travel is, in fact, not tourism at all.
Space “Tourism” Needs a New Name — Here’s Why
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Tourism is often packaged as “pristine” and “perfect” — a way to “escape” reality. But there isn’t a place or experience that actually fits this “perfect” definition. Life is inherently messy, but that’s also what makes it interesting and rich. Instead of hiding behind a sanitized story, the tourism industry needs to embrace the diversity and complexity that is woven into the fabric of life. Adopting responsible storytelling practices is less destructive and far more powerful than presenting the world as a two-dimensional destination.
Now is the time for tourism professionals to draw a line in the sand and say that space travel is, in fact, not tourism at all.
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Identity and unexamined bias shape tourism marketing. Learn how positionality impacts travel storytelling and how to help travelers shift their perspective.
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Building storytelling skills preps professionals to recognize opportunities to be more strategic and responsible in their communication.
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Land acknowledgements recognize local Indigenous Peoples and provide important historical and cultural context for travelers.
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Travel brands need to tell their stories in a way that is personal, accessible, and meaningful for conscious consumers.
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Travel media has long been considered a “soft” form of journalism, but the repercussions of content require accountability.
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