Storytelling and Communication

Building storytelling skills preps professionals to recognize opportunities to be more strategic and responsible in their communication.

Land acknowledgements recognize local Indigenous Peoples and provide important historical and cultural context for travelers.

Travel brands need to tell their stories in a way that is personal, accessible, and meaningful for conscious consumers.

Travel media has long been considered a “soft” form of journalism, but the repercussions of content require accountability.

Storytelling is innate, natural, heart-centered, and free, making it the ideal tool for the tourism industry to use to connect with travelers.

The tourism industry took a beating in 2020, but it wasn’t all bad. Catch up on the year’s brilliant ideas, solutions, and thought pieces.