On-Demand Resources for Your Learning Journey
The world we live in is ever-evolving, and the tourism industry must respond to stay relevant.
Travel is complex, touching so many lives in nearly all parts of the world – and regardless of your role, there are always more questions to ask, ideas to consider, and things to learn.
Ready to jump in?
Over the years, we’ve created and curated hundreds of travel-related articles, guides, courses, videos, and toolkits. Touching on topics from place making and ethical travel storytelling to uplifting women and disrupting the tourism status quo, this range of resources pulls from diverse sources, experiences, and ecosystems.
Rooted’s Resource Hub is often updated and always in flux. Check back frequently for new releases, fresh content, and featured updates to keep your learning journey fueled.
Jump to a preferred section or browse the full Resource Hub.
Courses
Regardless of your role in the travel and tourism industry, Rooted’s courses support your work in an ethical, empowering way. Choose from full-length courses featuring comprehensive, detailed content with supplemental materials or module micro-courses offering targeted but thorough education you can put in action right away.
Featured Courses
Move beyond common travel stereotypes. Use responsible travel storytelling to empower people, bring dynamic places to life, and frame memorable experiences.
A self-paced course for new and seasoned travel writers with information, tools, and prompts for minimizing harm and maximizing benefit through their work.
Original Rooted Resources
Our in-house, custom-made resources are created in response to some of the most pressing issues facing tourism professionals today. Browse a wide selection of guides, toolkits, webinars, workshops, and case studies designed to set you up for success.
Featured Resources
Articles
There are dozens of original articles in the archive available for you to access, think about, and use in your tourism-related work. Dive in for instant inspiration about travel communications and storytelling, social impact and solutions, rethinking tourism, and sustainable and regenerative approaches and practices within the tourism ecosystem.
Featured Articles
People want “authentic” experiences, but travel companies must ask what authentic means, what it demands, and how to communicate about authenticity.
Destination marketing is travel-centric, but focusing on placemaking and tourism’s holistic benefits creates more resilient, regenerative communities.
With strategic communication, travel brands can attract and inspire aligned travelers, engage people before leaving home, and turn trips into experiences.
External Resource Library
One of the greatest gifts in life is learning from others. In the vetted and curated external resource library, you’ll find dozens of resources, including books, podcasts, articles, toolkits, and downloadable guides spanning a wide variety of topics.
Featured Content
Future's Happening: A Nonpartisan Playbook for Sparking Civic Imagination and Creative Possibility
d. school at Stanford University
