JoAnna Haugen, Author at Rooted

Most Recent

Beyond the Passive Consumer: Meeting Casual Travelers with Boundaries and Context

Casual travelers act on industry defaults. Learn how DMOs and operators can use boundaries, choice architecture, and context to guide guests.

The Objectivity Myth: Why Identity, Perspective, and Bias Matter in Tourism Messaging

Identity and unexamined bias shape tourism marketing. Learn how positionality impacts travel storytelling and how to help travelers shift their perspective.

Keep It Local: Why Domestic Tourism Matters in a Volatile World

Stop treating local travel as a backup plan. Learn how hyper-domestic tourism, regional dispersal, and resident alignment build economic resilience.

The Courage to Fail Out Loud: How Radical Transparency Builds Resilient Tourism Brands

High travel demand meets record trust deficits. Use radical transparency, operational honesty, and the “yes/and” framework build a resilient tourism brand.

What Defines a High-Value Traveler – and Would a Shift in Perspective Attract More Conscious Travelers?

The tourism industry increasingly seeks to attract high-value travelers who spend more and stay longer, but is it still missing the mark?

The Tourism Paradox: Solving 8 Critical Industry Pain Points Using Strategic Storytelling

High travel demand meets record strain. Solve labor, AI, and climate pain points in tourism with strategic marketing and transparent storytelling.

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