Booked travelers are invested and ready to go. Pre-trip communication is the perfect vehicle for delivering purposeful content.
Prepare for Landing: Rethinking Pre-Trip Traveler Communication
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Most Recent
Disrupting the Cycle of “Inspirational” Content and Inappropriate Traveler Expectations
Inspirational travel content shapes travelers’ expectations, which has given the tourism industry little reason to curb the harm it causes.
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4 Hard Truths About Travelers Interested in Sustainability (+ Solutions!)
A lot of travelers care about sustainability and they’re doing something about it. But they’re waiting for the tourism industry to step up.
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Reframing Tourism with Two Powerful Questions
Travelers are often focused on where they are going and what they will do when they get there. Let’s take those questions a step further.
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The Rise of De-Influencers is an Opportunity to Host Better Press Trips
Travel influencers are unquestionably impactful. The tourism industry needs to host better press trips so that impact is a positive one.
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What Defines a “High-Value” Traveler — and Would a Shift in Perspective Make a Difference?
The tourism industry increasingly seeks to attract high-value travelers who spend more and stay longer, but is it still missing the mark?
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