JoAnna Haugen, Author at Rooted

Most Recent

Why Diversity Matters on Content Creation Trips

When press trips and influencer campaigns don’t embrace diversity, a lot of potential travelers fail to see themselves in resulting content.

Disrupting the Cycle of “Inspirational” Content and Inappropriate Traveler Expectations

Inspirational travel content shapes travelers’ expectations, which has given the tourism industry little reason to curb the harm it causes.

Reframing Tourism with Two Powerful Questions

Travelers are often focused on where they are going and what they will do when they get there. Let’s take those questions a step further.

The Rise of De-Influencers is an Opportunity to Host Better Press Trips

Travel influencers are unquestionably impactful. The tourism industry needs to host better press trips so that impact is a positive one.

How Your Brand Story Supports Your Travel Business

Your company’s product or service isn’t unique, but your purpose and origins are. Are you successfully sharing this travel brand story?

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