JoAnna Haugen, Author at Rooted

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Travelers are often focused on where they are going and what they will do when they get there. Let’s take those questions a step further.

Travel influencers are unquestionably impactful. The tourism industry needs to host better press trips so that impact is a positive one.

Your company’s product or service isn’t unique, but your purpose and origins are. Are you successfully sharing this travel brand story?

Language evolves and what is appropriate right now could change tomorrow. But today, take advantage of existing responsible storytelling tools.

Travel content creators have a responsibility for conducting their work more honestly and transparently than they have in the past.

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