Keeping travelers engaged through post-trip communication offers opportunities to build natural brand advocates and extend impact.
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To encourage people to adopt sustainable, slow travel, the tourism industry needs to make it more accessible, affordable, and mainstream.
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People need to eat, so integrate food-related social enterprises, hands-on social impact projects, and waste-free efforts into experiences.
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Messaging about community tourism should provide context, consider word choice, clarify expectations, and avoid romanticization.
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Making leisure travel accessible and equitable to all requires a systemic understanding of tourism culture through a lens of social justice.
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It’s easy to say the tourism industry empowers women. It’s quite another to provide support and access in order to achieve gender equality.
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