Regardless of what we might know about global issues, engaging in conversation and action about them is often a lot harder than expected.
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The dominant narratives present in tourism can only be shattered by giving storytellers the power to share their own perspectives.
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Unlock under-recognized on-the-ground storytelling opportunities to build resilient products, challenge dominant scripts, and empower local communities.
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When press trips and influencer campaigns don’t embrace diversity, a lot of potential travelers fail to see themselves in resulting content.
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Inspirational travel content shapes travelers’ expectations, which has given the tourism industry little reason to curb the harm it causes.
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A lot of travelers care about sustainability and they’re doing something about it. But they’re waiting for the tourism industry to step up.
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