JoAnna Haugen, Author at Rooted

Most Recent

Storytellers are the Key for Disrupting the Dominant Narrative

The dominant narratives present in tourism can only be shattered by giving storytellers the power to share their own perspectives.

Guide: The Story That Keeps on Giving: 3 Tourism Story Opportunities and Their Positive Ripple Effects

Unlock under-recognized on-the-ground storytelling opportunities to build resilient products, challenge dominant scripts, and empower local communities.

Why Diversity Matters on Content Creation Trips

When press trips and influencer campaigns don’t embrace diversity, a lot of potential travelers fail to see themselves in resulting content.

Disrupting the Cycle of “Inspirational” Content and Inappropriate Traveler Expectations

Inspirational travel content shapes travelers’ expectations, which has given the tourism industry little reason to curb the harm it causes.

Reframing Tourism with Two Powerful Questions

Travelers are often focused on where they are going and what they will do when they get there. Let’s take those questions a step further.

Page [tcb_pagination_current_page] of [tcb_pagination_total_pages]

Don't miss out!

Monthly Rooted newsletter highlights:

Original articles addressing tourism's top issues
Inspiring social impact programs and solutions-focused initiatives
Creative case studies from across and beyond the tourism ecosystem
Innovative marketing communications campaigns and tips
Questions designed to challenge the status quo