Despite slow but significant changes to tourism, some places may benefit from no travel at all. Is the industry willing to go there?
Travel influencers have traditionally shown quantifiable value. What role should they play in an industry increasingly focused on quality?
An active dialogue requires that people listen to what others have to say. But “listening” is not the same as simply being present.
Travel writing that perpetuates stereotypes and clichés keeps the tourism industry from attracting travelers with appropriate expectations.
Tourism operates within systems built upon colonialism and racism, and “giving a voice to the voiceless” reinforces a harmful status quo.
With immersive activities integrated into travel experiences, people are primed to learn even if they don’t realize it.
Intentionally tying elements together with a storytelling structure helps travelers make sense of sites with which they have no connection.
Logistical adjustments in the tourism industry will only go so far. For real innovation, the industry requires a fresh mindset.
Concerns about how the tourism industry will be impacted by the war in Ukraine fail to recognize the holistic nature of our global ecosystem.
