JoAnna Haugen, Author at Rooted

Most Recent

Adopting Regenerative Language Can Flip the Doom Script and Change How We Approach Tourism

Regenerative tourism requires updating travel marketing and communications with asset framing, empowerment messaging, and a solutions-oriented perspective.

The Participant Pathway Blueprint: Designing Travel Experiences That Contribute to Place

Design tourism experiences that move visitors from passive sightseeing to meaningful participation using this practical framework and toolkit.

What Does “Authentic” Mean — and Why Does It Matter for Travel Brands and in Travel-Related Communication?

People want “authentic” experiences, but travel companies must ask what authentic means, what it demands, and how to communicate about authenticity.

Creating Great Places to Visit and Live: Why Placemaking Matters for Sustainable Tourism

Destination marketing is travel-centric, but focusing on placemaking and tourism’s holistic benefits creates more resilient, regenerative communities.

Traveler Communication Through a Storytelling Lens: Pre-Trip Content and On-the-Ground Messaging That Informs, Inspires, and Creates Elevated Experiences

With strategic communication, travel brands can attract and inspire aligned travelers, engage people before leaving home, and turn trips into experiences.

A Regenerative Tourism Approach to Working with Local Partners and Creating Community-Centric Travel Experiences

How to collaborate with local partners, build long-term relationships, and create travel experiences that “give back” with a regenerative tourism approach.

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