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Guide: 50+ Sustainable Tourism Terms

Case Study: Plastic Whale

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The world’s waterways are clogged with plastic waste, but it can be removed and turned into something beautiful. In the Netherlands, Plastic Whale invites travelers on plastic fishing trips to rid the country’s canals of waste while learning the value of single-use plastics.

Driven by the mantra of “stop talking, start doing,” Plastic Whale educates people about the plastic waste problem while encouraging them to be part of the solution.

Plastic Whale addresses several sustainable development goals, most notably #6 (clean water and sanitation), #11 (sustainable cities and communities), and #12 (responsible consumption and production).

Highlights of this free case study:

  • Why Plastic Whale uses positive messaging to encourage more sustainable behavior.
  • How reframing garbage as value and opportunity has led to partnerships with local businesses.
  • The challenges of scalability.

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