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Guide: 50+ Sustainable Tourism Terms

Navigating the Climate Crisis: A Guide for Content Creators

A comprehensive guide with nearly 20 suggestions on how content creators can incorporate information about the climate crisis in their storytelling.

The climate crisis can feel overwhelming. Creating content about it doesn’t have to be.

The tourism industry is increasingly aware of its need to address the climate crisis. Lost in this conversation is the responsibility content creators play, specifically those who create travel-related content.

This 30-page guide contains the information and tools needed for content creators to address the climate crisis in the course of their work. It is broken into several sections:

  • The Climate Crisis: A Primer: A brief explanation on what the climate crisis is, how it intersects with other aspects of society, and why it disproportionately impacts marginalized communities.
  • Tell a Better Story: More than a dozen suggestions for addressing the climate crisis in content creation.
  • Social Media Savvy: Tips specifically related to addressing the climate crisis across social platforms.
  • Responsibility as a Global Citizen: Insight for content creators as public-facing, influential individuals.
  • Additional Resources: Several helpful resources for ongoing learning about the climate crisis.

Though written with travel content creators (writers, bloggers, photographers, etc.) in mind, the tips included are professionally sourced and vetted, and relevant to anyone interested in integrating climate-related information into their communications work.

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Navigating the Climate Crisis: A Guide for Content Creators below:

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Our three-tiered pricing is based on the World Bank’s Country and Lending Group data.

Please select the pricing structure that's most relevant to your situation.
Learn more about Rooted’s tiered pricing structure.

Our three-tiered pricing is based on the World Bank’s Country and Lending Group data.

Please select the pricing structure that's most relevant to your situation.
Learn more about Rooted’s tiered pricing structure.

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