On-Demand Resources for Your Learning Journey
The world we live in is ever-evolving, and the tourism industry must respond to stay relevant.
Travel is complex, touching so many lives in nearly all parts of the world – and regardless of your role, there are always more questions to ask, ideas to consider, and things to learn.
Ready to jump in?
Over the years, we’ve created and curated hundreds of travel-related articles, guides, courses, videos, and toolkits. Touching on topics from place making and ethical travel storytelling to uplifting women and disrupting the tourism status quo, this range of resources pulls from diverse sources, experiences, and ecosystems.
Rooted’s Resource Hub is often updated and always in flux. Check back frequently for new releases, fresh content, and featured updates to keep your learning journey fueled.
Jump to a preferred section or browse the full Resource Hub.
Original Rooted Resources
Our in-house, custom-made resources are created in response to some of the most pressing issues facing tourism professionals today. Browse a wide selection of guides, toolkits, webinars, workshops, and case studies designed to set you up for success.
Featured Resources
Articles
There are dozens of original articles in the archive available for you to access, think about, and use in your tourism-related work. Dive in for instant inspiration about travel communications and storytelling, social impact and solutions, rethinking tourism, and sustainable and regenerative approaches and practices within the tourism ecosystem.
Featured Articles
High travel demand meets record trust deficits. Use radical transparency, operational honesty, and the “yes/and” framework build a resilient tourism brand.
The tourism industry increasingly seeks to attract high-value travelers who spend more and stay longer, but is it still missing the mark?
High travel demand meets record strain. Solve labor, AI, and climate pain points in tourism with strategic marketing and transparent storytelling.
External Resource Library
One of the greatest gifts in life is learning from others. In the vetted and curated external resource library, you’ll find dozens of resources, including books, podcasts, articles, toolkits, and downloadable guides spanning a wide variety of topics.
Featured Content
BOOK
Happy City: Transforming Our Lives Through Urban Design
Charles Montgomery
A highly readable, research-based explanation of how and why high-density, walkable cities make people holistically happier and healthier.
GUIDE
Future's Happening: A Nonpartisan Playbook for Sparking Civic Imagination and Creative Possibility
d.school at Stanford University
Creating a sense of community is at the heart of collaboration and co-creation. This guide — designed for civic leaders, community organizers, and anyone inspired by the power of collective action — offers strategies, activities, and approaches for building a more joyful and generative future, together.
BOOK
The Conscious Style Guide: A Flexible Approach to Language That Includes, Respects, and Empowers
Karen Yin
A must-have guide on choosing and using inclusive, respectful, and empowering language. This book provides in-depth information on navigating potentially problematic language, critically thinking through language choices, creating accessible content, and more.
