Responsible Storytelling + Sustainable Tourism for

Travel Content Creators


Sustainable tourism, storytelling, and social impact for for content creators. News, tips, and industry guides, straight to your inbox.

Whether you’re a writer, blogger, influencer, photographer, videographer, podcaster, or some other content creator working in the travel and tourism industry, you have a job that many people envy.

But you know being a storyteller is hard work And with that hard work comes incredible responsibility.

After all, your job lets you interact with interesting people, participate in engaging activities, and see incredible places… but you also have the difficult decision of deciding what deserves coverage and how you’re going to frame every single piece of content you create.

Your job is more than just creation. You must:

  • Decide who or what you will feature — and who or what you will leave out.
  • Think critically about word choice, imagery, messaging, personal perspective, and historical and cultural context.
  • Know where to find and how to incorporate underreported stories, people, or social and environmental issues that bump up against tourism.
  • Understand how the content choices you make impact the behavior and actions of readers, listeners, followers, and fans.
  • Stay on top of new ways to approach travel content.

And you need to do that over and over again, even as you juggle travel plans, assignments, and relationships that keep your career afloat.

Rooted is here to provide you with the tools and resources you need to understand and feel confident navigating the relationship between sustainable tourism and responsible storytelling.

New Course Available Now: Responsible Travel Writing

It’s time to demystify all that terminology!

This guide is a go-to resource to help make sense of 50+ common words and phrases related to sustainable tourism (yes, even that murky term “sustainable tourism” is defined!).

This A-to-Z collection touches on topics related to the environment, tourism supply chain, consumer behavior, and more.

Recent Articles for Travel Content Creators

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Rooted Resources for Travel Content Creators

June 24, 2020

This playbook highlights creative collaborations born from the global coronavirus lockdown, but these ideas offer inspiration and a model for resiliency during future crises for both content creators and tourism partners.

Get the Resource

May 25, 2020

This social enterprise has established a model that economically supports formerly homeless people, educates local residents about homelessness, and provides tourists with a new way of visiting a destination.

Get the Resource

April 27, 2020

G-Guides, a company offering virtual tour guide training that transforms sightseeing providers into creators of authentic experiences, sustainability communicators, and educators, addresses sustainable development goal #4.

Get the Resource

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Additional Information and Insight for Travel Content Creators

Resources for writers:

Solutions Journalism Network - Educational resources and support for solutions journalism.

Cultural Appropriation for the Worried Writer: Some Practical Advice - What to know about appropriation and writing outside your identity.

A Primer on Responsible Travel Writing - Advice on avoiding stereotypes, cliches, and inappropriate characterization in commercial travel writing.

Factfulness: Ten Reasons We're Wrong about the World — and Why Things are Better Than You Think - Journalism often thrives on extremes. This book uses data to highlight some of the misconceptions the media (and society in general) perpetuate. It also offer strategies for recognizing and thinking beyond those misconceptions.

Resources for travelers:

Uncornered Market - A wealth of resources for anyone who wants to be a more sustainable traveler. A few top picks include these articles on top sustainable travel tipsvoluntourism, and how social media influencers can use their power for good.

Leave No Trace - According to Leave No Trace, 90% of people don't realize the environmental footprint of their actions. This website is a wealth of information on sustainable environmental practices primarily focused on its seven principles.

What Travelers Can Do to Save the Planet - Published by AFAR in the wake of COVID-19, this article suggests habit changes and how to positively create impact related to carbon emissions, plastic waste, supporting local communities, and other issues.

The Thoughtful Traveller - A basic guidebook created by World Expeditions outlining basic tenets for ethical travel. It was developed several years ago, but the information is still solid.

Don't Miss Out!

Biweekly newsletter highlights:

  • Stories from grassroots organizations implementing creative solutions
  • Actionable storytelling and sustainable travel tips
  • Early access to Rooted resources
  • Updates and discounts on relevant products and services
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