Hi, I'm JoAnna Haugen
CONSULTANT · SPEAKER
WRITER · SOLUTIONS ADVOCATE
I am a solutions-oriented consultant, speaker, and writer working at the intersection of sustainable tourism, storytelling, and social impact.
I am also the founder of Rooted.
Let’s Work Together
From developing content strategy for a timeshare company to running conference sessions on pitching travel media, I have spent my entire career working in travel-related marketing and communications capacities. With this wealth of experience in my wheelhouse, I provide a suite of consulting services for ethically focused organizations committed to decolonizing travel experiences and supporting sustainability.
Whether speaking to audiences from the stage, in workshop settings, or through virtual conferences, I challenge audiences to think deeply and ask questions. I have given keynote presentations, led numerous conference sessions, participated in panel discussions, and held workshops in professional and academic settings. I also offer expertise as a guest on podcasts and radio shows.
In tourism, communication choices impact everything from how on-the-ground partnerships are developed to the stories travelers share with other people when they return home. Don’t leave these important decisions up to chance. I work with a wide range of tourism businesses to build customized training programs specifically addressing marketing and communications pain points and opportunities.
More About Me
The world is ripe for radical disruption, and I am here for it. To me, challenges aren’t roadblocks but rather opportunities to tap into creativity. I don’t ask “why?” Instead, I want to know “why not?”
I am a curiosity seeker, international election, and intrepid traveler. Though I am currently living as an American expatriate in Carthage, Tunisia, my journey to this point started on a matatu stuck in the mud during monsoon season in rural Kenya.
For more than 15 years, I have collaborated with publications, development organizations, and international brands to amplify change makers, innovative projects, and underreported stories in an increasingly noisy world.