Rooted’s Founder JoAnna Haugen

Hi, I'm JoAnna Haugen



I am a solutions-oriented writer, editor, and public speaker working at the intersection of sustainable travel, environmental conservation, and community-based advocacy efforts. I am also the founder of Rooted.

JoAnna Haugen, Founder of Rooted Storytelling

The values that guide my work

Personal & Professional Principles

  • Be curious and respond with purpose.
  • Ask from a genuine place of interest. Listen from a place of humility.
  • Elevate and celebrate the voices of those who aren't traditionally heard.
  • Explore even the smallest solutions to the biggest problems.
  • Tread lightly on the earth. Highlight and encourage sustainability so others can live fulfilling lives.

Want To Get In Touch?

I am available as a writer, editor, speaker, podcast guest, or workshop facilitator. I also enjoy working as a collaborator and partner on sustainable tourism and storytelling projects.

If you would like to work with me, head on over to my professional website where you can find out more about what I can offer.

More About Me

Creativity Connoisseur

For more than a decade, I have written for and collaborated with publications, development organizations, and international brands to amplify people, projects, and news in an increasingly noisy world.

Worldly Wanderer

Though I am currently living as an American expatriate in Kyiv, Ukraine, my journey to this point started on a matatu stuck in the mud during monsoon season in rural Kenya.

Passionate Writer

I enjoy working on challenging and creative projects that tackle complex issues, especially as they relate to the travel and tourism industry. I love to light a fire in people through high-quality storytelling.

Solutions Storyteller

 I especially appreciate working with clients, editors, and producers who want to amplify compelling narratives from underrepresented parts of the world.

Don't Miss Out!

Biweekly newsletter highlights:

  • Stories from grassroots organizations implementing creative solutions
  • Actionable storytelling and sustainable travel tips
  • Early access to Rooted resources
  • Updates and discounts on relevant products and services