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Travel can be a powerful solution for empowering people, addressing the biodiversity and climate crises, and supporting regenerative practices around the world. 

As global citizens, we have a responsibility to respect the planet and each other — and take meaningful action that creates a safer, healthier, more equitable, and more sustainable future for everyone.

Rooted’s Guiding Values

  • Be curious and respond with purpose.
  • Ask from a genuine place of interest. Listen from a place of humility.
  • Elevate and celebrate the voices of those who aren't traditionally heard.
  • Explore even the smallest solutions to the biggest problems.
  • Tread lightly on the earth. Highlight and encourage sustainability so others can live fulfilling lives.

Climate and Sustainability Commitments


As a signatory to the UN-supported Glasgow Declaration and Future of Tourism Coalition, Rooted is committed to doing whatever it can to limit its carbon footprint and supporting others on their journey as well.


Rooted is a one-person consultancy with a tiny support team, yet we realize that every small step can create important ripple effects. With that in mind, our climate and sustainability commitments are to:


  • Facilitate at least one free online educational opportunity about communicating about sustainability and/or the climate crisis annually.
  • Facilitate at least one in-person educational opportunity about the connection between tourism and sustainability and/or the climate crisis annually.
  • Prioritize low-carbon transportation options for personal and professional travel.
  • Divest in products and services that support the fossil fuel industry, and invest in those that do not.
  • Support Tomorrow’s Air to remove carbon dioxide from the atmosphere.
  • Support Kiva to fund microfinance loans for small businesses.
  • Seek out learning and advocacy opportunities related to sustainability and the climate crisis.

Don't Miss Out!

Biweekly newsletter highlights:

  • Latest Rooted articles and favorites from the archives.
  • Creative solutions addressing tourism's challenges.
  • Actionable storytelling and sustainable travel tips.
  • First-to-know details on learning opportunities.
  • Updates and discounts on relevant products, services, and resources.
  • Opportunities for highlighting your stories.


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