Tool: Is It Greenwashing? 35 Questions Travel Companies Should Ask Themselves
To avoid greenwashing in tourism, travel companies should reflect on these questions about their climate and sustainability communication and action.
As awareness about the negative and positive impacts of tourism surface and travelers become more conscious consumers, businesses across the tourism spectrum are having to answer for their actions: Are they actually having a positive impact? Are they knowingly causing harm?
In response, travel companies and destinations are forthcoming with claims that confirm they are, indeed, good environmental, social, cultural, and economic stewards. But sometimes reality isn’t as rosy as those positive responses.
Whether intentional or unintentional, this is when greenwashing happens in tourism.
This guide contains 35 questions focused on communication choices and actions that indicate potential greenwashing.
It is a tool designed for travel companies and destinations:
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Is It Greenwashing?
35 Questions Travel Companies Should Ask Themselves
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