Tourism Has a Greenwashing Problem, but Greenhushing is Bad for Travel Companies Too
To avoid greenwashing, travel companies and destinations may fear sharing sustainability and climate goals, but greenhushing in tourism is a problem too.
Tool: 50+ Ideas for Communicating Sustainability Goals and Initiatives for the Tourism Industry
These ideas and examples from the tourism industry show travel companies can communicate sustainability goals and efforts in creative and interesting ways.
Tool: Is It Greenwashing? 35 Questions Travel Companies Should Ask Themselves
To avoid greenwashing in tourism, travel companies should reflect on these questions about their climate and sustainability communication and action.
The Tourism Industry’s Sustainability Jargon Challenge — and How to Move Beyond It
Sustainability jargon in the tourism industry is a problem. Here’s how to avoid buzzwords and how travel companies should communicate about sustainability.
Stay Ahead of 5 Top Travel Trends in 2025 with Strategic Marketing Communications
Meet travelers where they are and communicate effectively about top travel trends like last-chance tourism, community tourism, and overland travel.
Humanity, Healing, and Hope: Stories Worth Revisiting from 2024
Despite 2024’s global challenges, these stories highlight hopeful and inspiring people, places, solutions, and ideas in tourism and beyond.