JoAnna Haugen, Author at Rooted

Most Recent

55 Destination-Centered Questions for Surfacing More Interesting, Transparent, and Memorable Stories

These 55 destination-centric questions surface ideas for fresh, unique, and honest travel content, experience creation, and destination marketing.

6 Reasons You Might Not Be Attracting Your Ideal Traveler (and What to Do Instead)

Travel companies and destinations need to define and attract their ideal travelers, but doing so requires alignment of travel brands and potential clients.

“Local Travel” For Locals, By Locals: Compelling Reasons (and Ways) to Develop Hyper-Domestic Tourism

Tourists want to “travel like a local.” When the tourism industry creates domestic tourism for local residents and local businesses, they benefit too.

Defining Your Traveler Persona: A Guide and Template for Strategic Tourism Marketing Communications

Understanding your travel brand’s ideal travelers makes it easier to craft travel experiences and tourism marketing messages that attract the right people.

Tourism Has a Greenwashing Problem, but Greenhushing is Bad for Travel Companies Too

To avoid greenwashing, travel companies and destinations may fear sharing sustainability and climate goals, but greenhushing in tourism is a problem too.

Tool: 50+ Ideas for Communicating Sustainability Goals and Initiatives for the Tourism Industry

These ideas and examples from the tourism industry show travel companies can communicate sustainability goals and efforts in creative and interesting ways.

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