Both fear and hope have a role to play for destinations, tour operators, and other travel service providers developing climate communication.
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Most travelers either stay in or pass through urban spaces, so there’s a compelling reason for tourism to prioritize happiness in cities.
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Integrating social enterprises into travel experiences surfaces learning opportunities while using tourism to support community well being.
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There are compelling business, financial, environmental, and “good neighbor” reasons for destinations (DMOs) to work together.
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The first step in reversing harmful storytelling practices is understanding how they show up in language, imagery, and delivery choices.
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Travelers are accustomed to getting what they want, to the detriment of local communities and nature. It’s time to set firm boundaries.
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