Subjective travel content can be used effectively, but there are often better ways to entice people with written and oral communication.
Travel Content and the Place for Subjectivity
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- Author: JoAnna Haugen
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The Perils of “Giving Back” and a Tourism Model that Actually Supports Communities
Tour companies are touting ways for people to “give back” while traveling, but it’s not clear what that means or if it serves communities.
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Travel Influence(rs) and the Need to Rethink Measurement and Value
Travel influencers have traditionally shown quantifiable value. What role should they play in an industry increasingly focused on quality?
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Guide: 70+ Sustainable Tourism Terms
This A-to-Z collection touches on topics related to the environment, tourism supply chain, consumer behavior, and more.
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Why a Transparent Sustainability Journey is Important in Tourism
Sustainability goals in tourism should be made public for accountability and so others can learn from the process.
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Listening: Tourism’s Under-Appreciated Communication Skill
An active dialogue requires that people listen to what others have to say. But “listening” is not the same as simply being present.
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