Decolonizing the tourism industry requires using language and asking questions that actually center local communities.
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Despite slow but significant changes to tourism, some places may benefit from no travel at all. Is the industry willing to go there?
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Subjective travel content can be used effectively, but there are often better ways to entice people with written and oral communication.
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Tour companies are touting ways for people to “give back” while traveling, but it’s not clear what that means or if it serves communities.
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Travel influencers have traditionally shown quantifiable value. What role should they play in an industry increasingly focused on quality?
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This A-to-Z collection touches on topics related to the environment, tourism supply chain, consumer behavior, and more.
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