Travel media’s content strategy has historically avoided innovative journalistic approaches, controversy, and local writers.
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It’s Time to Smash the Sanitized Travel Media Model
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Travel media’s content strategy has historically avoided innovative journalistic approaches, controversy, and local writers.
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Just because travelers are essential for the tourism industry’s survival, they shouldn’t hold the superior hand in the travel experience.
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In the age of greenwashing, travel companies need to ask themselves if they’re making decisions for the right reasons.
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Some people question the relevance of pledges, but initiatives like the Glasgow Declaration offer incentive to act — even in small ways.
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The move toward diversifying storytellers should not become a new form of extraction within the tourism industry.
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Developments across the media landscape indicate changes may be afoot for how publishers, editors, and writers approach travel journalism.
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