The new Google Maps upgrade is an example of what it looks like for the tourism industry to operate sustainably and responsibly be default.
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Why Sustainability Must Be Tourism’s Default Mode
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The new Google Maps upgrade is an example of what it looks like for the tourism industry to operate sustainably and responsibly be default.
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The tourism industry aggressively markets destinations, but its tactics have flattened the vibrancy and complexity of places.
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When “slow travel” moves from “slow” actions to a “slow” mindset encouraging reflection, responsible travel shifts to more mindful travel.
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The word “authentic” can be used in the tourism context, but it is important to understand why it causes confusion.
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Being open and honest about business operations is increasingly expected by consumers and one way companies can hold themselves accountable.
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Travelers’ waste places a heavy burden on destinations. It is essential to openly discuss waste reduction with them in a meaningful way.
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